With the threat of rain and storm, a number of communities had to cancel holiday festivities and plans to celebrate Independence Day. Social Media has allowed information, both correct and incorrect, to disperse quickly and managers have to be prepared to publish information quickly and to multiple sites.
It was good to see the systematic approach led by the local police, The Freeman Stage and the Bayside Community when a concert had to be cancelled. They controlled the message and everyone was safely rerouted home. All this in the middle of summer and with a national recording act scheduled. It was an incredible response. As someone who had tickets and was rerouted, I was amazed and impressed.
How do you control the messaging leaving your community? It is important to tell your owners and guests in advance where “official” information will be located. As social media grows, and you adopt more platforms, you may need to look in to getting a service that can push to multiple platforms. Hootsuite will post to three platforms with one post. It can post to more for a monthly service fee. This allows you to make sure all platforms are showing the same information at the same time.
Many associations only publish information behind secure websites. You can still use a social media to push out information by providing a link with a tag line saying the site has been updated – please check in.
Communication is vital when dealing with multiple homeowners at once in an emergency situation. Does your emergency plan have a communication plan?
Thanks for reading.